Alaska Airlines isn't backing down, either This will complement its existing daily Sacramento-Honolulu route. Unfazed by Southwest's expansion plans, Hawaiian Airlines announced last week that it will begin a new daily route between Sacramento and Maui in April 2019. It has continued to announce new routes since then. Hawaiian Airlines had already unveiled several new routes to be flown with the A321neo prior to Southwest's Hawaii announcement. It is significantly smaller and more fuel efficient than the widebody aircraft that Hawaiian has historically used for its West Coast-Hawaii flights, enabling the carrier to fly less-busy routes. For the past several years, Hawaiian's management team has been eager to add the 189-seat A321neo. In late 2017, Hawaiian Airlines received its first of 18 Airbus A321neo aircraft. Hawaiian Airlines continues its West Coast expansion Both carriers are fighting back against Southwest's looming arrival in the market by expanding preemptively. Hawaiian Holdings (NASDAQ: HA) and Alaska Air (NYSE: ALK) are currently the only two airlines flying nonstop to Hawaii from those cities. This included an announcement in early May that it will initially fly to Hawaii from four cities in California: Oakland, Sacramento, San Diego, and San Jose. Nevertheless, it has released a steady trickle of information about its plans over the past six months. Midway through 2018, Southwest Airlines still hasn't published any schedules for flights to Hawaii. However, it stated that ticket sales would begin in 2018, with flights likely to begin in late 2018 or early 2019. At the time, the carrier still faced the somewhat daunting task of receiving FAA approval to operate long overwater flights. Last fall, Southwest Airlines (NYSE: LUV) announced plans to start flying to Hawaii.
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